Designing Brand Identity: Comprehensive Guide to Successful Branding

BooksAdded 2025-01-30

Alina Wheeler's comprehensive guide to the entire brand identity process — from research and strategy through design and launch. Used as a textbook in design programs worldwide, it covers everything from logo design to brand architecture with real case studies.

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100 Things Every Designer Needs to Know About People

Bite-sized psychology insights for designers. Each of the 100 chapters covers one principle — how people see, read, remember, think, focus, feel, decide, and act — with direct design implications.

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About Face: Essentials of Interaction Design

The definitive guide to interaction design by Alan Cooper, now in its 4th edition. Covers goal-directed design methodology, personas, interaction patterns, and interface design principles that have shaped the UX field for over two decades.

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Articulating Design Decisions

How to explain and defend your design choices to non-designers. Covers meeting dynamics, responding to feedback, building relationships, and framing design in business terms. Essential for designers who present to stakeholders.