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Designing Brand Identity: Comprehensive Guide to Successful Branding
Alina Wheeler's comprehensive guide to the entire brand identity process — from research and strategy through design and launch. Used as a textbook in design programs worldwide, it covers everything from logo design to brand architecture with real case studies.
More Books(4)
100 Things Every Designer Needs to Know About People
Bite-sized psychology insights for designers. Each of the 100 chapters covers one principle — how people see, read, remember, think, focus, feel, decide, and act — with direct design implications.
About Face: Essentials of Interaction Design
The definitive guide to interaction design by Alan Cooper, now in its 4th edition. Covers goal-directed design methodology, personas, interaction patterns, and interface design principles that have shaped the UX field for over two decades.
Articulating Design Decisions
How to explain and defend your design choices to non-designers. Covers meeting dynamics, responding to feedback, building relationships, and framing design in business terms. Essential for designers who present to stakeholders.
Conversations with Things: UX Design for Chat and Voice
A Rosenfeld Media book exploring how to design conversational interfaces — chatbots, voice assistants, and AI interactions. Essential reading as conversational UI becomes a core design discipline alongside visual and interaction design.