Designing Brand Identity by Alina Wheeler and Rob Meyerson is the updated sixth edition of the essential guide for creating and maintaining strong brands. This comprehensive resource covers branding fundamentals, strategies, and processes, addressing modern challenges in the branding world. With over 100 branding subjects, new case studies, and insights on AI, VR, and social justice, this book is indispensable for brand managers, designers, and marketing professionals. Available in Kindle and hardcover formats, it offers practical tools and best practices for branding success.